Contents

Abstract

This chapter explores the ideas surrounding communities of practice and how these could be applied in thinking about how to better engage hot topics and museum staff with Web 2.0 at an institutional level. It considers how to encourage a Web 2.0 mindset through addressing issues surrounding organisational change and learning. It concludes by discussing next generation “value networks” as an extension of communities of practice, that enable audiences to participate with museums on their own terms through drawing relevant information and engaging in discourse that is of value to them.

Bibliographic Data

Title
From Communities of Practice to Value Networks: Engaging Museums in Web 2.0
Author
Kelly, L; Russo, A
Editor
Fiona Cameron and Lynda Kelly
Year
2010
Publication Type
Book Chapter
Publisher
Cambridge Scholars Publishing
Book Title
Hot Topics, Public Culture, Museums
Number of pages
281-298
Images
False
Publisher
Cambridge Scholars Publishing
Place Published
London
ISBN
1-4438-1974-3
External URL
http://www.c-s-p.org/flyers/Hot-Topics--Public-Culture--Museums1-4438-1974-3.htm