Across the world, museums have paid considerable attention to the needs of children and families through the development of targeted exhibitions, activities and programs and as special-purpose areas. This study was undertaken to bring together current information about family visit experiences, and is the second of the audience research series produced by the Australian Museum, Sydney and the National Museum of Australia, Canberra. The first publication, Energised, engaged, everywhere: older Australians and museums (Kelly, Savage, Landman and Tonkin, 2002) focused on museum visitors aged over 65 years. That report also provided an overview of the museum industry in Australia, trends in Australian society and adult learning. Following on from that, this publication reports research about the family audience, as well as reviewing research methodologies, learning theory and research.